When I was doing content at Pitch, I had the privilege of curating the Inclusion at Work collection of public resources to help startups and rapidly scaling businesses build more inclusive workplaces. This collection was created for — and by — individuals who identify as LGBTQIA+, disabled, neurodiverse, BIPOC, and other “firsts” and “onlys,” as well as allies. Following the succes of our Female-Founded Startups pitch deck campaign for International Women’s Day in March, pushed the thesis that supporting overlooked founders was the best way to build community and a meaningful following. Our next stop was Pride in June.

Pitch Inclusion at Work collection banner and slogan
Pitch Inclusion at Work open-source resource collection
Pitch Instagram images for Pride 2022
Pitch Instagram post
Pitch Inclusion at Work open-source resource collection
Pitch Inclusion at Work open-source resource collection
Pitch created a D&I pledge as part of their commitment to inclusion at work
Pitch's D&I pledge in 2022
Hornet CEO Christoph Wittig shares Pitch collection on LinkedIn as part of pride
Christoph Wittig, Hornet CEO, makes LinkedIn post
Pitch twitter post for Pride 2022
Pitch Twitter post

Features

  • 25 pitch decks with over 100,000 views
  • Contributions from startup founders to corporates such as Accenture Song DACH
  • KOL engagement and founder participation across multiple channels

Role

  • Campaign lead
  • Curator and recruiter for contributors
  • Preparing budget, targets, and report
  • Working with designers, comms, and marketing to create a coordinated multichannel campaign

Results

  • 100+ custom assets across channels for all our creators to spread to their followers
  • equitable pay for creators sharing their knowledge
  • one of our highest campaign engagements to date
  • 100,000+ views for decks and counting
  • Company DEI recruiting pledge