In early 2021, Yarrow Society needed to raise money for their annual operating budget with both a new board and the Covid-19 shutdowns. They needed to reach supporters for the first time ever through digital channels.

Screenshot of Yarrow Society's 2021 IG account with its annual online fundraiser milestones
Yarrow 2021 online fundraiser on Instagram
Yarrow Society's purpose-built Shopify store for its first online-only annual fundraiser auction items
Shopify store with auction platform (click to see more)
Order pickup flow for successful auctions on Yarrow Society's Shopify auction site in 2021
Order pickup screen on Shopify store
An automated order pickup message script on Shopify for successful auction customers of Yarrow Society's auction
An automated order pickup message script on Shopify

Tech stack

Role

  • Yarrow Society Board Member for 2021
  • Designed online-first fundraising campaign with an integrated donation platform, Shopify auction, and Instagram campaign
  • Built Shopify store, incorporated auction platform, and designed user flow for sign-up, bidding, and item collection
  • Designed e-commerce related user flow including: store navigation, customer success communications, automated messages, and fulfillment logistics
  • Managed English to Chinese translation for campaign

Results

  • Raised 200% the goal (100,000 CAD instead of 50,000), making it the most successful fundraiser at the time
  • More than doubled Yarrow Society’s Instagram follower-base